‘Should I be on Twitter?’ seems to be the question du jour when we talk about Social Media. Most of us are on LinkedIn, have a Facebook page and read interesting blogs- like mine. But Twitter always seems to be the last social media to add to that list. Why is that?
Perhaps the question should read ‘How do I make the most of my Twitter presence?’ Well, here are five good reasons to use Twitter as a tool for your business.
1) Networking – you don’t need to leave the office anymore to connect with potential customers. Search topics to see who is talking about the products or services you provide and simply follow the followers. If they post questions, answer them. Pretty soon you will have your own dedicated following.
2) Influencers – Social Media is all about influencers. Tweeting information about industry related topics will set you up as an authority and other influencers will connect with you. Ask them to re-tweet your tweets and you have free publicity from a well-respected source.
3) Face-to-face / Tweet-to-tweet – Twitter also provide a platform for personal interaction between you and your customers or potential customers, that otherwise may not have taken place.
4) Brand awareness – Having a Twitter account helps with SEO driving more traffic to your website. Increase brand awareness by putting your name out there, engaging with people and building a reputation.
5) Keep up - As of June 2010, about 65 million tweets were posted each day, equaling about 750 tweets sent each second, according to Twitter. With the number of users increasing exponentially each day your clients and competition are already there.
I asked myself 'to tweet or not to tweet' and my answer was yes. I signed up to Twitter today. Why don’t you do the same and follow me on @MyrtheEdney . See you there!
